On April 8th, 2021 Link-shop Annual Conference and Celebration of the 20th Anniversary of China Retail was held in Hangzhou, China. SM China was awarded as " 2020 Excellent Commercial Real Estate Operator in China" for its outstanding advantages of sustainable development and steady operation in 2020. Mr. Ronald Allan D. Brosas, Head of SM China-Operations, received the award on behalf of SM China.
SAVP of SM China-Operations, Mr. Allan (5th from left in the picture) received the award on behalf of SM China
SM Prime, which owns SM China, has core businesses covering shopping malls, residences, offices, hotels and convention centers. With innovative ideas and steady operation, the company has achieved a leading position in the field of comprehensive real estate development in Southeast Asia. It has opened 83 shopping centers around the world, with a total GFA of 9.9 million sqms and an average daily foot traffic of 4.2 million. Since it landed in Fujian in 2001, it has invested in 12 projects in 8 cities in China.
In 2020, the year of challenge, SM's " Built to last" model has gained advantages and burst out strong tenacity, vitality and upward force. SM China took the lead with a keen market foresight: it started the overall renovation and partial adjustment of the project, from hardware facilities to service facilities, from tenancy mix upgrading to brand renewal, all showed excellent results. Facing the challenge of the epidemic, SM China changed its operation strategy timely and opened online & offline channels between shopping malls and brands. It was well aware of marketing creativity and emotional needs, and constantly upgraded innovative, interesting and meaningful marketing activities to stimulate tenants' enthusiasm for participation and have a "warm dialogue" with consumers...
The heart of the city,
Hip-hop dance and other creative marketing
Despite the impact of the epidemic on project construction in 2020, both SM Xiamen Phase III and SM Yangzhou Complex are on track to be topped on 2020 and completed by the end of 2021. With the vision of innovation and sustainable development, these two projects will present a wonderful urban life.
SM Xiamen Complex Perspective
In the next step of SM China's development plan, SM Xiamen Phase IV project, with a total investment of over 1.1 billion yuan, started construction in February this year. It means that SM Xiamen Complex with a total GFA of 670,000 sqms is being fully developed, which will present a retail platform and living space integrating life, social, entertainment and business. It will also create a number of commercial focal points for Fujian area, including building volume, distribution format, brand richness and customer flow. Besides, SM Maluan Bay Project, located in a newly-developed region in the west of Xiamen, has started its construction in March, with GFA of about 140,000 sqms. SM China will invest more than 1 billion yuan to build a new commercial landmark in the bay area.
The construction of SM Xiamen Maluan Bay Project
In the future, China's urbanization will be further accelerated and the demand for new living urban complexes in emerging regions will become a trend. SM China will firmly promote regional expansion in China, and will focus on the potential "new city", to be the business pioneer and grow with the city.