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SM China was listed into 2022 Winshang's Top 100




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The Winshang's Top 100 List was released in 2022 Winshang Annual Meeting, Shanghai, December 20th. SM China was selected as one of the 2022 Winshang's Top 100 List to recognize its comprehensive strength. Meanwhile, Red Balloon Project @ SM Xiamen & SM Jinjiang was awarded as 2022 Benchmark Award in Marketing Event.

With more than 10 years of industry research, the Winshang's Top 100 List reflects the current and future of the commercial real estate industry in an objective and rigorous manner, which is an important indicator for evaluating the performance of retail commercial real estate enterprises and industries.

SM has deeply penetrated in China for more than 20 years. Moving with robust innovation capability, its long-term sustainable operation concept makes it outstanding in the retail commercial real estate industry in an era full of challenges.

Red Balloon Project is a public art marketing event initiated by SM and youth artist Wang Shaoshuai from August to October this year. Through the concise but impressive artistic expression of red balloons, its first exhibition in Fujian Province has been launched both in SM Xiamen and SM Jinjiang, bringing a visual feast out of imagination.

Located in the center of Xiamen island, with the aid of excellent views from glass skywalk, the exhibit at SM Xiamen continuously attracts numerous citizens and tourists to visit. It heralded the opening of new skywalk with the slogan "I am Opening." The skywalk then became a vigorous floating stage during Xiamen International Fashion Week. Combined with traditional and cultural activity "mooncake gambling", SM celebrated the Mid-Autumn Festival with customers to pray for good luck in the rest of the year. SM Xiamen joined hands with "HELLO WORLD!" to have higher-quality marketing with lower budget and arouse the public's full expectation of SM Xiamen Phase III and its tenants, the new family member of SM Xiamen Complex.

As the second project of SM China, SM Jinjiang has become a local landmark with years of hard work. Linked with traditional Wulin Village, local government and media, with the help of digital marketing, SM Jinjiang started an inspiration journey from Wulin to SM with "red balloon". Simultaneously, popular social activities like skateboarding challenge, youth market, and combat experience have been organized so as to drive the youth with the idea of "embrace life and enjoy yourself", and expand the market's young power.

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