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PEOPLE HELPING PEOPLE | SM Supermalls feature stories of resilience amid Covid-19 pandemic




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If there is one thing the Covid-19 crisis has taught us all it’s that the “People Helping People”spirit is very much alive in our society. This pandemic brought out the best in people, and wherever we looked we saw people going above and beyond to respond to the needs of their communities. Inspired by the spirit of unity and camaraderie, SM Prime Holdings, together with its partners and stakeholders worked together to address the negative impact of the virus and the lockdowns on businesses and communities.

Guided by the principle that centers around “People Helping People,” SM Prime Holdings, Inc.(SMPHI) and its subsidiaries SM Supermalls, SM Hotels, SM Leisure, and SM Development Corporation (SMDC) released a video highlighting stories of resilience and hope amid the Covid-19 pandemic.

There are over 1000 SM Personal Shoppers nationwide who does deliveries for those who are home bound or prefer their SM goods delivered. As online shopping and deliveries have become the new norm, Wheels-on-the-Go, along with the SM Community Rider program, is one of SM’s way to reach their shoppers while making sure that their tenants and communities generate income while community lockdown is still in effect. Other displaced Pinoys in Luzon and Mindanao who signed up for the program.


“Even in times of uncertainty, SM is and will always be a family that will support and lift one another. It has been ingrained in our DNA to help our people cope with difficult circumstances with the best that we can,” says Jeffrey Lim, President of SM Prime Holdings.

Another SM program that is geared towards helping Micro, Small, and Medium Entrepreneurs (MSMEs) to bounce back stronger. With immediate and long-term solutions such as rental relief during the ECQ and continued concessions offered by SM, MSMEs are able to endure the financial burdens brought by the pandemic.

SM Supernalls president Steven Tan, SM Prime Holdings, Inc. president Jeffery Lim and SMDC president Jose Mari Banzon

As for consumers, SM ensured the safety of shoppers as malls resumed operation with essential and non-leisure services. Strict safety and sanitation protocols over and above those mandated by IATF and DTI were put in place to assure shoppers that SM malls are safe and clean.

“SM, at its core is a business run like a family. And just like a family, we will leave no one behind in this difficult situation. We all have a role to play in this fight against Covid-19, and for us, it is about ensuring that our family– our shoppers, MSME partners, employees, and communities receive the help they need to recover from this crisis, while also prioritizing their safety and convenience,” said Lim.

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