Crowds gathered at the MOA Amphitheater for the fan meet of a singer on March 1, 2025.

SM Supermalls, the mall operations unit of SM Prime Holdings, recorded an all-time high in average daily foot traffic in 2024, increasing by 6% from 4.9 million to 5.2 million. Favorable economic conditions, mall and tenant expansion and a strong mix of entertainment and in-mall events contributed to the record performance.

"This milestone reflects the trust and loyalty of our shoppers, the strength of our tenant partnerships and the evolution of our malls as vibrant community hubs," said SM Supermalls president Steven T. Tan.

By the end of 2024, SM Supermalls had 22,579 tenant stores. Nearly 70% of these are micro, small and medium enterprises (MSMEs). Throughout the year, SM Supermalls also welcomed new foreign brands. Among them were Disney Store, National Geographic, Nitori and Paris Baguette.

In 2024, SM Supermalls expanded its footprint in its home market by opening two new destinations - SM City Caloocan and SM City J Mall. While in China, it unveiled "WONG STREET," a vibrant new extension within the SM Xiamen Complex. For 2025, approximately ₱21 billion has been allotted for the expansion of SM Supermalls' gross floor area.

"As we enter SM's Bold New Era, our expansion strategy remains focused on strengthening our presence in key areas, curating an optimal tenant mix and continuously evolving with our customers to meet their changing needs and aspirations," Tan added.