Winners in the 7th Golden Light Awards were announced in Shanghai on March 21. 383 nominations were evaluated in this year's competition. SM China, again, bagged 3 wins for the ingenuity in commerce.

SM Xiamen clinched Golden Light Award for Excellence in Quality for its Floating Christmas which immersed consumers into the floating world free of trouble, worry and care. The Fluffy Christmas of SM Tianjin received Golden Light Award for Excellence in Innovation for its healing and gorgeous fantasy together with original furry fairies. SM Zibo, through its energetic festive scenario creation and well-designed marketing events in Floral Christmas, was recognized as Golden Light Award for Excellence in Marketing.

As part and parcel of 2024 China Commercial Innovations Festival, the Golden Light Awards is seen as the premier honor with great influence in China display industry.

A Christmas Town where clouds heap up to be a large Xmas tree, snowflakes meet donuts at SM Xiamen Skywalk, the snow monster generous with hugs… Combine the strong festive air with AR technology to double the sense of relief and gaiety.

Together with 7 furry fairies to work the magic, create an 8m fluffy Xmas tree-shaped castle, decorate with interactive gift boxes and replicas of furry fairies etc. Hence, an art and social space full of warmth and riot in winter.

Mix natural elements into vigorous experience via interactive sensing road of flowers, four-level high Christmas tree etc. to greet the season integrating with tenants, co-create a prosperous new year.