The 21st Annual Conference of Mall China International Forum & Urban Originality Symposium on Consumption Scenario & Commercial Facility was held in Chengdu, October 19. Mr. Steven T. Tan, President of SM Supermalls, was invited to share his valuable insights as panelist. During the event, SM China was presented Golden Mall Award.

The morning session "Operation Service and Industry Depth Originality Forum" gathered industrial professionals from China, US and Southeast Asia to deeply dive into choices and breakthroughs in mall operation. Mr. Steven remarked that innovation cannot be done at one go, it should proceed in the proper and processive order. In the new market, the creation of attractive and experiential consumption scenarios takes the leading role. Retailers must always put the ears on the ground, focus on high quality service based on customer orientation and drive innovation.

Mr. Steven at the Panel Discussion

To serve our customers accurately, SM has a unique membership management system in the Philippines. SM offers its membership point accumulation and redemption service applicable to SM Supermarkets, SM Store, shopping malls, banks and other business scenarios to over 18 million membership, and has the greatest number of commercial members countrywide, said Mr. Steven.

In the evening, Mall China Golden Mall Professional Competitiveness List 2023 was officially announced. "Hangout@SM" staged by SM Xiamen was finally recognized as "2023 Golden Mall Award for Innovation in Marketing" for its brilliant performance in theme creativeness, cultural expression, communication effects and social values by industrial experts.

SM wins Golden Mall Award for Innovation in Marketing

Living for the moment outstrips the preach and mental friction after the pandemic. "Hangout@SM" series event calls all walks of life out to have fun at SM on the strength of strong cross-industry resources integration, eye-catching art installations and generous activities.

Art Installation 'Gravitational Field'

Together with installation artist Wang Anqi, SM Xiamen created fantasy public art space bringing infinite possibilities of hanging out. The Reading Nature event, the kids' basketball match, Outrageous Market 3.0, music festival, car boot sales, sports pop-ups and other amusing strategies were taken with the resource integration of WWF China, National Zoological Museum of China, Xiamen Basketball Association, AOKE, HUAWEI, local government etc.

'HANGOUT@SM' Series Event

The collection of brands and playful O2O tools turned SM Xiamen out to be a gravitational field. During this 30-day event, SM Xiamen attracted over 4.8 million mallgoers, up 80 percent from a year earlier and 15 percent month on month. The tenant sales reached 300 million yuan, rose by 11 percent year on year and over 10 percent month on month. The event got over 15.77 million pageviews on omnichannel media. SM Xiamen, moreover, drew more than 40,000 new members with a boost of nearly 50 percent in member sales.

Car Boot Sales