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The Asia-Pacific Stevie Awards Recognized SM with Six Stevie Awards




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Winners have been celebrated at 2023 Asia-Pacific Stevie® Awards, the only awards program to recognize innovative achievements in business throughout the entire Asia-Pacific region, June 27. SM China stood out from more than 800 entries in the 29-nation APAC region and brought home six Asia-Pacific Stevie® Awards for its great innovation in marketing events.

Determined by the average scores of more than 150 professionals around the world, SM China received one Gold, one Silver and four Bronze Stevie Awards. 1864 Panda Tour Exhibition@ SM Xiamen was honored with the only Gold Award in Non-Profit/NGO Events Innovation category, and Finite Paper Infinite Love @ SM City Chongqing, a Bronze. A Silver and a Bronze in the category of Innovation in the Use of Events were separately awarded to SM Xiamen for A Healing Christmas and SM City Zibo for Unbounded Players. SM City Tianjin won a Bronze for 2022 Rebuild Project. Refreshing Min-nan Culture proposed by SM City Jinjiang and SM Xiamen was cited as Bronze Award for Innovation in Community Relations or Public Service Communications.

1864 Panda Tour Exhibition @ SM Xiamen

Around the International Panda Day in 2022, SM Xiamen joined hands with OPF to gather 1,864 paper sculptures of giant panda as a public tour for the first time worldwide, telling stories vividly on a scientific basis for biodiversity protection. SM sufficiently mobilized its resource advantages of being reachable online and offline around cities also. The 11-day event have attracted more than 620,000 people and 30 plus media with the exposure of more than 780 million.

A Healing Christmas

During the Christmas season of 2021, with the cooperation of multiple companies, SM Xiamen consolidated the healing power of green plants and laughter to build a Christmas tree as well as comedy performances, attracting visitors and bringing them warmth. The foot traffic has an increase of 102% versus 2020, meanwhile, the target audience was precisely reached with exceeded 41 million media exposure.

SM Metaverse Unbounded Players

To meet the consumption demand of young generation and young families, SM City Zibo integrated multiple business formats and brands across the industries and started the engine of diversified experience by successive activities such as music festival, camping festival and car boot sales etc. at its 22,000-sqm outdoor space. The campaign was reported by about three dozens of news, reaching 14.35 million media exposure.

Finite Paper Infinite Love

Cooperated with PaperPlays, Chongqing's first paper art brand, SM City Chongqing built up an artistic paper forest containing the elements of 2022 Earth Hour, 2022 World Earth Day, creative and green lifestyle. Many community schools and non-profit organizations were invited to turn waste into treasure, exploring more possibilities of paper for sustainable life. Over 600,000 people participated.

Rebuild Project

SM City Tianjin launched Rebuild Project in 2022 Q3, adhering to the idea of 'Never Stop Exploring Ourselves' and making 'Possibilities' happen anytime with infinite fantasy. Rebuild Project comprised of City Assembly Order, Colorful DNA Games and 404 Not Found '_' Market, which attracted abundant young customers. It's a sum of fashion, sports and social elements with foot traffic of 2.765 million, tenant sales increase of 30% and media exposure of 28.85 million, maximizing the mix of different industry resources and improving mall's regional influence.

Refreshing Min-nan Culture @ SM

Rooted and grew up in Southern Fujian, SM Xiamen & SM Jinjiang jointly initiated the campaign during 2021 traditional Chinese Spring Festival. Gargoyle-themed exhibition and events at SM Xiamen along with Min-nan Dialect-themed Park at SM City Jinjiang were built up to offer customers with immersive experience, refresh citizen’s impression of Min-nan culture and stimulate tourists’ interest via creating a platform for Min-nan cultural artists. The campaign conveys SM's deep affection for traditional culture and deepens the emotional connection with communities nearby. The traffic during this period boosted by 319%, while the media exposure reached over 28.69 million.

About the Asia-Pacific Stevie® Awards

The Stevie® Awards are the world's premier business awards created in 2022 and conferred in eight programs e.g. the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®. In short order the Stevie has become one of the world's most coveted prizes. The Asia-Pacific Stevie® Awards are open to all organizations in the 29 nations of the Asia-Pacific region. The focus of the awards is on recognizing innovation in all its forms.

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