On June 3rd, Times Coordinate awards were announced at the 5th Cross-Strait Cultural and Tourism Commercial Real Estate Trend Forum in Fuzhou. SM China won three awards for its professional operating ability and market influence.
Times Coordinate awards of Cross-Strait Cultural and Tourism Commercial Real Estate have set up four categories: project, enterprise, brand and individual that aim to explore cross-strait industry models from 2020 to 2021 and enhance the overall competitiveness of the industry. Through "professional selection, online voting and expert evaluation", SM China was awarded "Excellent Commercial Real Estate Operator of the Year", SM Xiamen Complex was awarded "Excellent Urban Commercial Real Estate Operation Project of the Year", and Mr. Ronald Allan Brosas, Senior Assistant Vice President-Operations of SM China, was awarded "Excellent Commercial Real Estate Influencer of the Year".
Mr. Allan received the award on behalf of SM
Annual Times Coordinate company——SM China，is the main operation body in China of SM Group, one of the largest comprehensive real estate developers in Southeast Asia. Since the entering into China market in 2001, “Built to last” is what SM looks for. SM always focuses on the project branding itself and emphasizes the emotional connection with local citizens for generations. It has steadily promoted the development in Xiamen, Jinjiang, Chengdu, Chongqing, Suzhou, Yangzhou, Zibo, Tianjin and other places. After the epidemic test in 2020, SM China sticks to the "service core" and has made comprehensive improvements in optimized operation, new growth point, anti-risk ability, corporate responsibility and digital innovation.
In particular, SM Xiamen Complex, the first stop of its investment with a deep affinity, is positioned as " a city within city ", which is developed and operated in four phases. Among them, Xiamen Phase I (SM City Xiamen) is the 1st mall in Xiamen. Completed its renovation after 10 years, with its rich categories, tenancy mix and services, it has set the record of "daily average foot traffic reached 150,000 and the highest foot traffic reached 500,000 times ". Xiamen Phase II (SM Lifestyle Center), as the first lifestyle concept mall in Fujian, its regional first store brands, together with private space, show exquisite life in every detail.
SM City Xiamen & SM Lifestyle Center
At present, Xiamen Phase III is under construction according to the plan to open next year. The positioning is "urban trendy colony, new social space", equipped with high-end star hotel, ground garden and sky garden. It will introduce more fashion brands, as well as new concept gym, home life, parent-child interaction, etc. Xiamen Phase IV, which has just started construction this year, will be featured by offices and parking building functions. The four phases of SM Xiamen Complex have a total GFA of about 670,000 sqms and will be connected by skywalks. It will present a retail platform and living space integrating life, social, entertainment, service and business.
SM Xiamen Complex Perspective
Mr. Ronald Allan Brosas, Senior Assistant Vice President-Operations of SM China, was also selected as one of the Times Coordinates figures for his outstanding industry operations. During his 24 years’ service at SM, he has conducted the strategic opening of multiple prominent SM malls including SM Mall of Asia and The Podium, and has been taking charge of SM China shopping center operations since 2009, during which he has made tremendous contributions to SM’s steady and sound growth in China.
Mr. Ronald Allan Brosas
He focuses on services and customer experience. Has been leading SM China’s transformation from “one-stop shopping centers” to “Lifestyle Centers” by optimizing the ratio of project formats and introducing regional leading stores & experience-based brands. He also pays attention to environmental sustainability and protection, for which he works with the building integrated photovoltaic at 3 shopping malls in Xiamen and Jinjiang and soon in SM City Tianjin.