In line with the 50th celebration of Earth Day on April 22, SM Cares has taken part in #LoveEarth campaign that aims to promote eco-friendly and sustainable practices.

SM Cares’ #LoveEarth campaign is a social media initiative centered around the message of “Healing the Earth” that calls for positive change in behavior and mindset in caring for the environment. The campaign encourages individuals to be more appreciative, mindful, and moderate in their consumption of Earth’s resources such as food, water, and energy, even while staying at home for the period of the COVID-19 pandemic.

 “Through this campaign, we want to encourage everyone to adopt a more sustainable lifestyle and work together toward caring for the only planet that we all call home, even in our own little way,” said Liza B. Silerio, VP of Corporate Compliance of SM Supermalls.

First held in 1970, Earth Day was the result of a need for a unified response against various environmental problems like pollution and resource depletion. Today, the event is considered the biggest environmental movement in the world, with millions joining celebrations every year.