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4 Successive Wins for SM China from ICSC Asia-Pacific




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2019 ICSC RECon Asia – Pacific was held in Singapore this year from October 22 to October 23. During which time, the 2019 ICSC Asia-Pacific Shopping Centre Awards were announced. SM China wins for the fourth time, continuing the success since 2016, 2017 and 2018. This time, SM China was presented “2019 ICSC Asia Pacific Shopping Center Silver Award for Marketing Excellence –Cause Related” for its long-term project SM Children’s Happy Home, stressing again its influence on fulfilling corporate social responsibilities and recognition from the industry and communities. 

Mr. Steven T. Tan, COO for SM Supermalls received the award on behalf of SM China.


SM Children’s Happy Home recognized the 2019 ICSC Asia Pacific Shopping Center Silver Award for Marketing Excellence –Cause Related

ICSC Asia-Pacific Shopping Center Awards recognizes great performance and innovations of shopping centers in cause-related marketing, public relations, positioning and brand awareness, emerging/digital technology, ect.


Mr. Steven T. Tan, COO for SM Supermalls received the award on behalf of SM China.

Early as 1983, SM Group has set up SM Foundation to systemize its management on better fulfilling corporate responsibilities. Year 2004, SM Cares were established for people and the community, environmental sustainability, disaster resilience and green campaigns. In 2018, SM China has officially launched SM Children’s Happy Home, at least 2 projects would be set up annually, it is planned to have at least 10 projects within 5 years. Just this October 11, the third SM Children’s Happy Home was launched in Xihe town, Zichuan District, Zibo City, Shandong Province. The first 2 projects were located in Sichuan and Fujian province separately and the fourth one will be located in Chongqing City.

The left-behind Children in SM Children’s Happy Home

The CCTF (China Children and Teenagers' Foundation) and ACWF (All-China Women's Federation) joined hands with SM China to establish Children’s Happy Home in areas where left-behind children live. The projects are all equipped with books, amusement places and facilities for them, as well as the education, psychological consultation and other services. Left-behind children could communicate with their parents in the happy homes via video calls and accompanied by SM employees or volunteers to have activities, trainings on self-defense, etc. Donation projects are also set up in all SM China Malls to collect donations from communities. The dedication of SM China has impressed much the industry, society as well as the judges of ICSC to present the award.

Other than SM Children’s Happy Home, #AweSM: SM Celebrates 60 from SM Philippines was recognized the 2019 Silver Award for Marketing Excellence – Public Relations and Event; 8 programs were also made into the finalists like SM China Little Free Library, Path to heal yourself @ SM Lifestyle Center, #VoteForMom, #Self-Love Campaign, etc. 

On the ICSC Asia-Pacific RECon held on October 23, Mr. Steven T. Tan shared his professional thoughts on Edifice Complex(ity): The New Breed of Retail Real Estate Professional. He pointed it out that shopping malls are now facing challenges on operations, leasing and marketing for shopping malls gathers all kinds of consumptions such as dinning, entertaining, health, residency, etc., we need to break the mindset and innovate in all aspects. Given the abundant experience of SM in operating shopping malls for over 30 years, Mr. Steven stressed the importance of building a managing team which is good at learning. 


Mr. Steven T. Tan, COO for SM Supermalls, as panelist on 2019 ICSC AP RECon

Ms. Vivian Chen, SAVP – Marketing for SM China and Ms. Helen Guo, AVP- Leasing for SM China also attended the conference on behalf of SM China.


ICSC (International Council of Shopping Centers) 

Founded in 1957, ICSC now is world’s biggest professional business association of retail and real estate industry. It hosts 300 exhibitions annually which invite more than 120 thousand experts and professionals to attend.

ICSC now has more than 70 thousand members including shopping center owners, developers, operators, market experts, investors, tenants, retailors, academic institutions and governments from more than 100 countries. As an international council of shopping center industry, ICSC connects more than 25 countries and regional shopping center com

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