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Another Success for SM China on ICSC Asia-Pacific Gold Award




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       From October 23 to October 25, 2018 ICSC RECon Asia-Pacific Conference was held in Kuala Lumpur, Malaysia by ICSC -- world’s largest professional commercial real estate organization. During which, SM China was awarded “2018 ICSC Asia Pacific Shopping Center Gold Award for Marketing Excellence –Emerging / Digital Technology” after last year’s success, which shows again SM’s advantage with more than 30 years’ experience in operating shopping malls. 

SM China’s new win of ICSC Asia Pacific Gold Award

       SM China insists on the philosophy of “stay and grow with the cities” and focuses on bringing citizens with new lifestyle and innovative shopping experience. SM City Xiamen and SM Xiamen Lifestyle Center have brought a whole new emotions expressing plan “City Bubble” to their customers, provided citizens with creative marketing event and interactive technology, the event was also recognized by ICSC and won the Gold Award of Marketing Excellence –Emerging / Digital Technology, it will also compete for the Global VIVA (Vision, Innovation, Value, Achievement) Awards Program. 

       Mr. Steven T. Tan, COO of SM Supermalls and Ms. Johanna N. Rupisan, Head of Operations for SM China received the award on behalf of SM China. 

Mr. Steven T. Tan (second from left), COO of SM Supermalls and Ms. Johanna N. Rupisan (third from left), Head of Operations for SM China received the gold award

       ICSC Asia-Pacific Shopping Center Awards recognizes great performance and innovations of shopping centers in marketing, social media programs, design and development. From January 20, 2018 to March 8, 2018, SM Xiamen has set two interactive machines “Lucky Bubble” as well as a giant outdoor screen that presents real-time comments in cooperation with local art team -- Seeeklab, customers could write down their feelings or emotions and the machine would generate bubbles carrying their emotions automatically, they could also express them via the outdoor screen. The whole campaign contains 3 phases –“ The Little Voice of Xiamen”, “Love @ Amoy ”and “Hello, New Life”, all of which allow depressed citizens who desperately need a vent to express their unspeakable feelings and emotions. Within nearly 3 month of the campaign, about 100,000 people join the event and more than 60,000 people expressed their feelings using the machine, “City Bubble” has become the highlight and must-see in the city. 

       For SM, shopping malls are not only just places that sell goods, but also places to gather positive powers, connect emotions and people. This is also why “City Bubble” was recognized the gold award under such intense competition. 

      12 programs such as “SM Got Gifts”, “Barbie in the East” and “MOA Happiness Fest”, from SM Supermalls, Philippines, also made into the finalists after intense preliminary judge. Ms. Anna Maria S. Garcia, President of SM Supermalls and Ms. Grace F. Magno, Vice President, Marketing – Advertising of SM Supermalls, Philippines received the certificates on behalf of SM Supermalls, Philippines. 

City Bubble @ SM Skywalk attracted great number of people

       October 24, Mr. Steven T. Tan, COO of SM Supermalls was invited to share his vision on the topic of “Sorry, It’s not Cosmetic Surgeries”, he pointed it out that those first-generation shopping centres in Asia-Pacific, which have thrived and prospered in the past two to three decades, have needed to be nimble and creative in continually updating their aesthetics, in fine-tuning their tenant mix and in responding to new generations of consumers. With SM’s more than 30 years of experience in operating shopping centers, Mr. Steven also shared with us how can a shopping center be redesigned, repurposed and repositioned with minimum disruption to the ongoing business.

Mr. Steven T. Tan, COO of SM Supermalls was invited as speaker on 2018 ICSC RECon Asia Pacific Conference 

       Ms. Grace F. Magno, Vice President, Marketing – Advertising of SM Supermalls, Philippines, was also invited to discuss four different approaches to attract and to engage the use of social media, the magic of story-telling; the glitz and cache of iconic brands; and the demonstration of corporate social responsibility with the need to captivate Millennials and Generation Z. 

Ms. Grace F. Magno, Vice President, Marketing – Advertising of SM Supermalls, Philippines was invited as speaker on 2018 ICSC RECon Asia Pacific Conference

ICSC (International Council of Shopping Centers)

       Founded in 1957, ICSC now is world’s biggest professional business association of retail and real estate industry. It hosts 300 exhibitions annually which invite more than 120 thousand experts and professionals to attend. 

       ICSC now has more than 70 thousand members including shopping center owners, developers, operators, market experts, investors, tenants, retailors, academic institutions and governments from more than 100 countries. As an international council of shopping center industry, ICSC connects more than 25 countries and regional shopping center committees. 

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