Initiated by SM Cares, the SM Children’s Book Reading Day is held annually in July. SM stresses the importance of reading to our life. It is a crucial channel for children to gain information outside the classroom. Since SM introduced Children’s Book Reading Day into China in 2011, SM China has become an information portal. By recommending books to children, SM expects to cultivate children’s interest in reading, guide them to take reading books as a proper approach to form a healthy value, and encourage them to explore, expand their vision and learn about different cultures in the interesting world of helpful books.

  • Ms. Johanna Melissa N. Rupisan, Head of Operations for SM China addressed on lauch ceremony-SM City Xiamen

  • kid donate her book to LFL in SM City Xiamen

  • SM Lifestyle Center-Kids listening to book stories

  • Xiamen notable musician sharing musical joy in the reading

  • SM City Jinjiang offer certificates to LFL family

  • SM City Jinjiang-interactive story show

  • Notable Children Reading Expert-Ms. Li Dan sharing Books in SM City Chengdu

  • Kids reading in SM City Chengdu's LFL

  • Kid choosing books they like in SM City Suzhou's LFL

  • Children reading in SM City Suzhou's LFL

  • Chongqing TV Host Nian Gao interative with kid-SM City Chongqing

  • Families welcome books exchange-SM City Chongqing

  • Reading in SM City Chongqing's LFL

  • Book Exchange in SM City Zibo

  • SM City Tianjin launch LFL via dominoes

  • Escalator Safety Education with Kids-SM City Tianjin

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